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– Nelson Mandela

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W6DQ_Intro to Marketing

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Q For your discussion post this week, select one of your favorite companies and research how it uses social media. In your post, identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and discuss the marketing strategies used. Is the company a frequent poster? Does it run contests or giveaways? Identify at least one way the company could improve its strategies.

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I love footwear and Puma is one of my favorite brands when it comes to footwear. I love their shoes and I also think that they are excellent with their use of social media. According to Stefano Bernardini (2017), Puma is far ahead from its two of the toughest competitors, Adidas and Nike when it comes to the use of social networking sites. Puma is famous for their social media using. They are active on social media sites including, Twitter, Facebook, Tumblr, YouTube, Instagram and Foursquare in America and besides all these they are also active on specific regional websites around the world (Indvik, 2012).